Manufacturers position each bat's label over the mechanically weaker side of the wood. To reduce chance of fracture, and maybe deliver more energy to the ball, a bat is intended to be held so the label faces sky or ground when it strikes the ball during a horizontal swing. In this orientation, the bat is considered stiffer and less likely to break.
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The main goal of the game is to hit it to the pin in the least amount of strokes, similar to golf. Holes can consist of a certain sign in the outfield, in the tarp tunnel, off of the foul pole, onto the pitchers mound or off of a yardage marker on the outfield wall; it can really be anything on the field that can be hit without breaking. There can even be 2 part holes such as: First you have to hit the ball off of the scoreboard, then you have to hit the ball off of the right field foul pole.